Microsoft Devices web design

In 2015-2016, I worked on the Microsoft account through a creative agency (POSSIBLE). During this time, we prepared for the launch of two new Microsoft products, the very first Surface laptop called Surface Book and the new Surface Pro. We created the landing pages for the devices, the product detail pages, “Help me choose” tool and related campaigns such as Surface Art.

We worked closely with the marketing and data teams to ensure that the designs were engaging and effective with clear calls to action. In addition to the wireframes, designs, and content strategy, I worked with the other web Device teams to ensure consistent information architecture across the brand. The work for Microsoft Surface earned our team the American Advertising Award for Responsive Design